Graphic Design & Campaign Visuals
Beyond photography, José designs campaign visuals, email marketing and social content for brands — with the same eye for composition, color and story.
Designer & Photographer José Rodriguez
José’s background as a graphic designer shapes how he sees composition, color and story. His recent work includes JOOLA Week — a week-long sale campaign across email, social and animated GIFs that generated $50,000+ in revenue — and a Father’s Day apparel campaign.
$50,000+ in revenue from one week-long JOOLA campaign.
JOOLA Week
JOOLA Week
Category: Design · Email & Social · Illustrator, Photoshop, After Effects
Creative direction and visual execution for JOOLA’s major sale campaign, highlighting paddles, bags, and apparel at up to 55% off. Led the email design work across a full week of sends, each with a distinct featured product, and pushed the concept into motion graphics with a cohesive series of animated GIFs. The campaign generated $50,000+ in revenue with above-industry-average click-through rates sustained across the entire promotional week.
Father's Day
Category: Design · Email & Social · Illustrator, Photoshop
Creative direction and design execution for a Father’s Day apparel campaign. Built the hero look around a light blue tied to the brand’s spring apparel line, with a visual system pulling from the court itself — lines, geometry, and texture. A handwritten-style signature, inspired by a simple love note to dad, paired with black-and-white player photography and a playful pickleball icon rounded out the concept.